Affiliate marketing managers may also need to explain complex financial data to clients, and strong communication can help them do so effectively. The digital skills needed include but are not limited to the ability to use different digital devices and communication apps as well as access and manage data. The affiliate manager then implements a plan to deliver the strategy, which includes working with publishers and audiences that match your target. This is done by weeding out non-performing affiliates, solving common problems, and identifying fraudulent activities or bad leads.

The only way to grow an affiliate program is to understand what is working and what isn’t. A good affiliate manager will spend part of each day analyzing each affiliate’s CTR, CR, CPA, and ROI to identify trends, growth opportunities, and challenges that need to be addressed. The affiliate manager is responsible for negotiating commission rates and other terms of the affiliate agreement to ensure a mutually beneficial partnership with each affiliate. For example, if a client’s campaign is not performing as anticipated, an affiliate marketing manager steps in and help the client find ways to improve the campaign. The affiliate manager as mentioned before takes on the responsibility of managing all channels of the affiliate program.

Mastering Affiliate Marketing: Strategies for Entrepreneurs to Grow Their Business

You can also transition into a different role, such as brand manager, product manager, or content strategist. On the other hand, an affiliate account manager is responsible for building relationships with affiliates and helping them optimize their campaigns. They are also in charge of managing payments, assisting affiliates in troubleshooting issues, and providing support. We’ll also touch on some other crucial stuff, like what skills you need to be successful as an affiliate marketing manager and how to get started. Gaining an understanding of affiliate marketing is very crucial to becoming a successful affiliate manager.

What does an Affiliate Manager Do

They also understand the importance of user engagement and its effect on revenue potential. Affiliate managers with a broad knowledge of affiliate marketing partner types and payment models make it easier for brands to add the right partners at the top of a program launch. Online skills are used on an affiliate marketing manager’s resume to show an affiliate marketing manager’s ability to develop and implement online promotional strategies for affiliate recruitment.

Most often, an affiliate manager will receive a commission, ie, a percentage of sales they make. I use the term one-off here because these are not activities that you will need to do every single day, but they are part of an effective affiliate manager’s task list. Creating content for affiliate newsletters, affiliate resource guides, answering and completing affiliate special requests (unique coupon codes, sample requests, co-branded landing pages, etc.).

What Kind of Activities or Projects do They Work on?

Uploading new banners may not be something that needs to be done on a daily basis, but it is an important role of any affiliate manager. It is important to keep your creative inventory up-to-date, learning from the successes (of your own and those of your competition), leveraging seasonal opportunities, and dynamic creatives. Staying on top of any questions or requests that your current affiliates or potential affiliates may have, is important to the success of any affiliate program. Some of the same reasons apply here as they do for needing to review applications within hours. Did you know that affiliate managers typically spend a lot of time delivering reports to key stakeholders in the business?

  • While the qualifications above are important, one should note that the bachelor’s degree only helps get your foot in the door.
  • It’ll allow you to think outside of the box when seeking new partners for your program alongside many other benefits.
  • At the heart of any successful affiliate program lies an indispensable figure – the affiliate manager.
  • This role is diverse and exciting which is why so many people are moving across to affiliate management in iGaming.
  • Download our 10 Mistakes to Avoid When Starting an Affiliate Program e-book and learn the biggest no-no’s to steer clear of — and how to fix things if you do trip up on the path to success.

It is their responsibility to remove any questionable traffic sources as quickly as possible. The affiliate manager may also suggest A/B testing with multiple creatives and landing pages without changing the payout. Small tweaks to headlines and ad copy can make a huge difference, particularly when the call to action is made clear to the audience.

Skills of an Affiliate Manager: To excel in this multifaceted role, affiliate managers require a diverse skill set, including:

In our recent articles, we have been discussing the step-by-step processes for finding and recruiting affiliate marketers. But we never really dug deeper into how affiliate parnterships work, and how to make sure the affiliates you pick work out for your business. In addition, they should be able to understand data and analytics, they must be reliable, and should have a clear understanding of the product they are promoting.

There is a reason that they applied to your program in the first place, they want to promote your product(s) and make commissions off of them. Affiliate managers are typically tasked with overseeing the day-to-day management of the program and the affiliate campaigns. Affiliates Management System This might involve checking in on affiliates to see how they are performing and offering tips to help achieve ROI in other areas. You must be highly skilled in communicating with a variety of people across multiple languages, faiths and cultures too.

An affiliate marketing manager is responsible for developing and implementing campaigns that drive traffic to a company’s website. They are also in charge of managing the affiliate program and tracking results. Most employers look for affiliate marketing managers with a degree in marketing, business, or a related field. They also prefer applicants with experience in digital marketing and a broad knowledge of analytics tools like Google Analytics. When it comes to adding partners and managing expectations, affiliate managers have the responsibility of identifying traffic channels and audiences in alignment with brand messaging and budgets.

To become a successful affiliate marketing manager, you must meet several education requirements. The top 10 percent of affiliate marketing managers earn over $110,000 annually, while the bottom 10 percent earn less than $63,000 annually. Commonly, an affiliate manager’s income will heavily rely on the location they live in and the scale of the affiliate program they are managing.

Below, we thought we’d look at some of the things that might fill an affiliate manager’s day. Apart from these technical skills, affiliate managers also should have good communication and people management skills. This is important as the majority of an affiliate manager’s role involves communicating and dealing with different partners to drive results. Below we have also mentioned the 5 main marketing and sales skills that help with an affiliate manager’s job. Affiliate managers will work on projects that relate to the successful execution of affiliate campaigns.

What does an Affiliate Manager Do

There is an affiliate marketing glossary with ready digital downloads and unlimited affiliates resources. Maybe you’ve heard the term online or in meetings but aren’t quite sure what the role involves. Or perhaps you’re looking to hire one but aren’t clear what kind of responsibilities they can take care of. As an affiliate management company, we know first-hand what it’s like to work in this position and what the role entails. In the rapidly evolving world of online marketing, businesses strive to expand their reach, increase brand awareness, and drive revenue growth. One powerful strategy that has gained immense popularity is affiliate marketing.

The average salary for the top 10 percent of affiliate marketing managers is $110,000 annually, while the bottom 10 percent earns less than $63,000 annually. In the United States, affiliate marketing managers earn $40.31 per hour, which equates to an average salary of $83,845 per year. Flexibility is a skill that allows affiliate marketing managers to adapt to unforeseen circumstances and change their plans when necessary. Problem-solving is a skill that looks good on an affiliate marketing manager’s resume, as it shows the ability to determine why an issue is happening and implement the best solutions to solve that issue.

Finally, an affiliate manager will have to communicate with the marketing team or owner of the company about providing bonuses or incentives to affiliate partners to promote the program more heavily. Providing custom deals or higher commissions to best-performing partners can also work as a good incentive to drive more gains. From a coaching and recruiting perspective, affiliate managers also write notes for their affiliate partners and teach them different ways to optimize the content on their own site. They also routinely check with individual partners to solve their problems that work as a general checkup on any particular needs. The ultimate goal of any affiliate program is building a loyal customer base, making sales, and generating long-term revenue.

Otherwise, you may end up being at the very back on a very long queue of their programs-to-activate-with list, and this is not the place any advertiser want to be. Really understanding and looking around, both internally and externally, and paying attention to the details that set you apart is incredibly important for a great affiliate manager to accomplish in their role. They should also be able to build strong relationships with affiliates, helping them to become successful promoters of the company’s product or service. Most employers prefer candidates who understand online business metrics, have a good track record in sales, or have worked in a small-to-medium digital marketing agency or e-commerce business. Becoming an affiliate manager requires a blend of educational tools, skill sets, and practical experience.